Our Roots
In a world full of products that promise everything and deliver nothing, we believe you deserve better. You deserve skincare that actually works, ingredients you can trust, and a company that puts your family’s wellbeing first.
This is our story — and why we do what we do.
It All Started With a Mama's Heartbreak
It all started in 2015 with a desperate, heartbroken mama moment — the kind where you'd do anything to take your baby's pain away. My son was suffering from raw, painful eczema and diaper rashes that made him scream during every change. I tried every so-called "natural" product I could find, but none of them worked. They were full of hidden junk and cheap fillers disguised behind fancy labels. And worst of all? I felt helpless — like I was failing my baby.
Back to the Kitchen, Back to the Roots
So I went back to the roots. I started creating products in my kitchen with real, whole ingredients I could trust. My very first balm, Sweet Cheeks, worked within hours — soothing his burning skin and giving us both relief. No more crying during diaper changes. No more helpless nights. Just a mama, empowered by the healing power of nature.
From One Balm to a Full Mission
That moment became my mission: to put powerful, honest, natural products into the hands of mamas who just want their families to feel better. What began as one diaper balm has grown into a full line of skin-healing, joy-giving, earth-rooted care for the whole family — always handmade, ethically sourced, and packed with the kind of ingredients you can recognize and pronounce.
Crafted With Heart and Intention
Every product is crafted with intention, guided by my training as a healer and my passion for simplicity. I even teach mamas how to make their own remedies, because I believe healing should be accessible, affordable, and empowering.
More Than Skincare — It's Life-Changing
This isn't just about skincare — it's about giving people their lives back. Our customers don't just see results — they feel them. Better sleep. Calmer kids. Skin that's finally healing. Families who can get back to living and loving fully.
A Calling, Not Just a Business
This is more than a business. This is a calling. And you deserve products that work — ones made with heart, not hype.